Terra
Designed merchandaise for a new healty fast food restaurant in Ghent.
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problem
This new healty fast food restaurant wanted to connect with their audience beyond only the food. They want to spread the idea of; fast food doesn't need to be unhealty, you can eat healty even if you are in a rush. Beyond their foods and drinks. this concept should be out in the daylight outside of the walls of the restuarant. They wanted a way that their clients can be a part of this movement.
solution
I designed Merchandising with trendy hip designs, that doens't scream "restaurant" or "fastfood chain". I created a sub-brand for Terra that is only ment to bring the movement outside the doors.
How do we make healthy hip?
I wanted to make a merchandising-line that isn't just their logo on a T-shirt. No, I created a sub-brand that runs parallel with the main brand. Keeping the same concept and supporting the same message. But creating a subtle line between the restaurant and the merchandising, this created less of a dry simple merchandising-line but this creates a whole new brand supporting the same message and concept just more appealing to actually wear. Would you wear a shirt with fries and the Mc Donalds logo on?
*this was made 100% by me but under a internship by Black-Cod Agency
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see also
