BUCHAN

An AI created campaign for raising streetwear brand in Ghent.

problem

How can this small, up-and-coming streetwear brand compete in the fashion world without hundreds of thousands of dollars to spend?

solution

I created a campaign using my art direction skills and AI tools to produce magazine-cover-worthy visuals for a fraction of the cost and time it would have taken to do the photoshoot manually. This opens up many possibilities for this streetwear brand’s communication.

A Fine photoshoot saving you thousands of dollars.

By training my skill set in art direction and learning to use various AI models, I was able to create magazine-cover-worthy visuals, helping this upcoming brand find the voice it deserves.

* Concept yet to be elaborated

year

2025

timeframe

2 days